Give by George Davies

I stumbled across a new website the other day called GIVe. Before you go rushing off to take a look, there’s just one page up at the moment offering people the opportunity to register before the official launch date which looks to be sometime in October.

Give is the fourth brand from fashion designer George Davies. The name GIVe comes from G for George, the roman numerals IV to indicate that this is his fourth brand, and e for eCommerce.

The previous brands are Next, George at Asda and Per Una at M&S. The odds are that this is going to be yet another success then!

The initial launch will be online with a small handful of GIVe Stores across the UK. According to the Telegraph newspaper, these will include London’s Regent Street and Glasgow’s Buchanan Street, plus stores in the following shopping centres; Liverpool One, Bristol’s Cribbs Causeway, Sheffield’s Meadowhall and Kent’s Bluewater. A store will also open in Kingston, Surrey.

Quick update – it looks as though the first GIVe stores will be in the Bluewater shopping center and the new Liverpool One shopping centre, and opened, as expected, in October 2009. It also looks like the GIVe online store will be open from Oct 2009 too so for those of us who aren’t near to one of the new shops, we’ll be able to buy the new GIVe clothes, shoes, accessories etc from day one – yippee!

GIVe by George Davies

GIVe is aimed at women aged 30 and upwards, and is intended to be priced above Marks & Spencer, but below designer brands.

Mr Davies is being joined by key members of the original Per Una team so this is surely going to be the fashion event of the year.

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